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Privacy policy

Privacy & Cookie Policy – Murtera ApS

Last updated: December 14, 2025

Murtera ApS (“Murtera”, “we”, “our”, “us”) operates this online store and website, including all related information, content, features, tools, products and services (the “Services”). Murtera is powered by Shopify, which enables us to provide these Services to you.

This policy explains how we collect, use, and protect your personal data and how we use cookies and similar technologies. By using our website, you agree to the practices described below.

1. Personal Data We Collect

We collect only the information needed to process your orders, operate our business and improve your experience.
This may include:

  • Contact details – name, billing and shipping address, email, phone number
  • Payment information – method of payment and transaction details (processed securely via Shopify Payments or another approved provider)
  • Order information – products purchased, delivery and return details
  • Account details – login data and preferences (if you create an account)
  • Device and usage data – IP address, browser type, and interactions with our site (via cookies or analytics tools)

We process your data only when necessary to fulfil an order, comply with legal obligations, or with your consent.

2. How We Use Your Data

We use your personal information to:

  • Process and deliver orders
  • Provide customer support and handle returns
  • Improve our Services and website performance
  • Send marketing updates (only if you have consented)
  • Prevent fraud or misuse of our Services
  • Comply with accounting and legal requirements

We never sell your personal information.

3. Sharing of Data

We share data only with trusted partners that help us provide the Services:

  • Shopify International Ltd. (Ireland) – hosts our store and acts as our data processor for EU customers.
  • Payment processors – to handle secure payments.
  • Shipping and logistics partners – to deliver your orders.
  • IT and marketing providers – only when you have given consent.
  • Advertising and analytics partners – such as Meta Platforms Ireland Ltd. (Facebook and Instagram) and TikTok Technology Limited – to measure the effectiveness of our advertising, attribute conversions, build audiences, and optimize marketing campaigns. This data is shared only where you have given your explicit consent.

Each partner is contractually bound to protect your data according to GDPR.
Learn more about Shopify’s privacy practices here: https://www.shopify.com/legal/privacy

4. Cookies and Tracking Technologies

We use cookies and similar technologies to ensure our website functions properly and to improve your experience.

Types of Cookies

  • Essential cookies – Required for the site to function (e.g., cart, checkout, security).
  • Analytics cookies – Help us understand how visitors use the site (e.g., Shopify Analytics, Google Analytics).
  • Marketing cookies – Used to show relevant ads or measure campaign results (e.g., Meta Pixel, Google Ads).

Some cookies are set by third-party services integrated on our site.

Cookie Consent and Control

When you first visit our website, a cookie banner will appear asking for your consent to non-essential cookies.
You can accept, reject or manage cookies at any time via the banner or through your browser settings.
If you disable certain cookies, some features of the site may not work correctly.

In addition to cookies, we also use other tracking technologies that do not rely on browser storage.

Server-Side Tracking and Conversion APIs

We use server-side tracking technologies, including the Meta Conversions API (CAPI) and the TikTok Events API. These technologies allow us to send limited information about interactions with our website (such as page views, add-to-cart actions, or purchases) directly from our server to Meta Platforms Ireland Ltd. and TikTok Technology Limited.

This processing is used to measure and optimize advertising campaigns and to attribute conversions. The data shared may include event data, order value and currency, technical information (such as IP address and browser information), and hashed identifiers (such as email address), where applicable.

This processing takes place only with your explicit consent, which you can withdraw at any time via our cookie settings.

5. Data Retention and Security

We retain personal data only as long as needed to fulfil the purposes described above or as required by Danish accounting laws.
We use appropriate technical and organisational measures to keep your information secure, though no online system is completely foolproof.

6. Your Rights (under GDPR)

As a resident of Denmark or another EU/EEA country, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Restrict or object to certain processing
  • Receive a copy of your data (data portability)
  • Withdraw consent at any time (e.g., unsubscribe from marketing)

To exercise these rights, contact us using the details below.
You may also file a complaint with the Danish Data Protection Agency (Datatilsynet): https://www.datatilsynet.dk

7. International Transfers

Your data may be processed outside Denmark or the EU (for example, by Shopify or logistics partners).
In such cases, we rely on legal safeguards such as the EU Standard Contractual Clauses (SCCs) to ensure equivalent data protection.

8. Updates to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect legal or operational changes.
The latest version will always be published here with the updated date above.

9. Contact Details

Murtera ApS
CVR: 45870618
Lollandsgade 44
8000 Aarhus C
Denmark
✉️ hi@murtera.com

For the purposes of the EU General Data Protection Regulation (GDPR), Murtera ApS is the data controller of your personal information.